what does an event marketing manager do

So what exactly is event marketing for B2B marketing communication? Related: The ultimate guide to copywriting for events. You’ll need to keep on top of campaign dates, ad booking, project reviews, meeting planning and database building. Events marketing managers make the most in Washington with an average salary of $98,229. They can be responsible for several services or products, or be in charge of a single product. You may have line management responsibility for other junior members of the marketing team and you’ll need to oversee their training and performance reviews. For the largest events, the marketing manager might not have a hand in the planning of it, but in many cases the marketing and the planning of an event will go hand in hand. Wikibuy Review: A Free Tool That Saves You Time and Money, 15 Creative Ways to Save Money That Actually Work. Responsibilities. The writing of marketing copy also falls within the realm of the Event Marketing Manager, so you’ll need to be comfortable with the written word. An event manager oversees the design, set-up, and execution of events that bring people together. Related: How to find your audience online. Event sales managers prepare detailed event reports, including sales data w… The Event Marketing Manager arguably has one of the most important jobs in events – it’s down to them to build awareness, drive interest and ultimately put “bums on seats” by helping sell tickets. In fact, over 40% of marketers believe that live events are their number one marketing channel. A marketing manager is someone who manages the marketing of a business or product. An event manager is, above all, a project manager who understands marketing and promotion techniques. Part of that is an event’s visual identity, so the Event Marketing Manager must conceptualise the right look and feel to appeal to the event’s demographic. How much does a Event Marketing Manager make? Once left to the secretary to sort out, Event Management is now an important marketing skill. With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Related: The top 10 trends in event branding. Salary estimates are based on 14 salaries submitted anonymously to Glassdoor by Event Marketing Manager employees. An event marketing manager may regularly meet with planners, copywriters, designers and other staff. Social media plays a massive role in the promotion of live events, enabling you to connect and engage with potential attendees and build living, breathing communities around your events. The Event Manager will be tasked with researching and securing venues, planning and managing our events' calendar, negotiating quotes and agreements with vendors, assisting with event marketing, monitoring timeframes and budgets, networking, and delivering on event brief objectives. The most important part of the event management plan is getting the audience. You’ll need to be on first name terms with the most important media contacts in your industry, and be confident pitching them with story ideas. Creativity and organisation don’t always go hand in hand, but the Event Marketing Manager must be both freethinking and highly methodical. © 2020 Eventbrite. Job Description of a Marketing Manager Marketing manager’s primary tasks are to manage staff and plan programs to market and generate interest in products or services. This can be everything from a business conference or seminar, to a show, festival, or a book launch, among others. Keeping your finger on the pulse of new tech tools and trends to assist with things like marketing automation will also make you more effective at your job. You might, for example, hire someone to run audio-visual equipment or arrange for limousines to pick up guests. They coordinate event logistics, proactively communicate event information, and set clear expectations for event delivery. A great Event Marketing Manager has extensive contacts and is a natural networker. But team dynamics don’t just apply to big in-house teams – any freelancers or suppliers contracted for your event are also part of your team. Implementing the use of customer relationship management system (CRM) to keep detailed records of all your attendees is also important for future marketing efforts. Tracking the effectiveness of one event marketing plan can also lead to clues for better event planning in the future, which is an important aspect of the job of an event marketing manager as well. TV or radio ads are also common for larger events, as well as online advertising through various types of social media and networking. To do so, you'll need a combination of business savvy and time management skills. 5) Devise specific event messaging for decision-makers. To state the obvious, the ultimate goal of an event marketing plan is to maximize registration. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. A marketing manager needs to have an outgoing, gregarious, and spontaneous nature. After that, it's your job to coordinate the necessary people and materials to make sure your client's vision becomes a reality. 7:00 AM: Assuming there’s an event, I make sure to get there about an hour before it starts.. 7:15-8 AM: This is when set-up happens.I assemble gift bags, arrange the chairs, do the flower arrangements, and prep the food and tech. Marketing is not just about sales tactics; it’s about creating a brand, a vision and a lifestyle – something that people want to buy into. We want to see enthusiastic candidates with fresh ideas and the organizational skills required to not leave anything about an event to chance. Related: A Practical Guide to Online Marketing and Advertising for Event Managers. This event marketing job involves brainstorming marketing campaigns, heavy planning, and building awareness before, during, and after events. For certain events like a book launch, the manager might plan a book tour or a series of events in order to increase sales potential. You’ll also need to stay up-to-date with the latest search engine optimisation (SEO) strategies, ensuring your website and content has good organic visibility. Related: 12 Internal communication tools to keep your team in sync. Duties and responsibilities of an Event Manager The role that events play for most brands is rising rapidly, and today’s Event Manager is as likely to find themselves organising conference, seminars and exhibition as they are parties and corporate incentive trips. An event marketing manager may create magazine advertisements. As well as an understanding of what makes for interesting copy, your spelling and grammar must be up to scratch too! As Event Marketing Manager, you’ll be in charge of managing the marketing budget. Highly effective Event Marketing Managers possess a plethora of skills, but perhaps the most important trait of all is passion! To be more specific, that also means to convince the right people. While event planners tend to work on the overall event concept, event managers deal with the details of its execution. Typically, marketing managers oversee all activities within a company’s marketing, advertising, and promotional department – not just an event marketing idea. Your talents will be called upon for writing website and landing page copy, snappy ads, marketing emails, brochures and press releases. All Rights Reserved. Since marketing has gone largely digital, event marketers have had to embrace new technologies to reach their audience. What are the Different Marketing Assistant Jobs. Here are the qualities you’ll need to create and execute an innovative marketing plan and sell out your event. Marketing for an event can take many different forms. Create a beautiful event listing and easily drive attendance with built-in tools. The national average salary for a Event Marketing Manager is $65,834 in United States. They may prepare estimates and budgets to run a marketing campaign and submit them for client approval. A special events manager is responsible for helping an organization to organize public events and/or performances. Event management is about organizing a professional and focused event for a target audience. Event marketing is vital. Even with no direct reports, you’ll need to be able to give clear instruction to freelancers and suppliers, to delegate tasks, and express a clear vision for the future of your event. You’ll need to be able to work closely with them to make the most of their strengths. Working in close partnership with everyone involved in the event is vital, so being a team player is a key quality. deszczu. The number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. Marketing Manager Job Description Template. Without an effective event marketing strategy – and someone to oversee its implementation – an event stands a slim chance of success. Marketing and Events Manager: Roles, responsibilities and skills ... o On-the-day management of events 2. An Event Marketing Manager usually works as part of a marketing team and, on a wider scale, alongside sales reps, production and operations teams. An event manager ensures the smooth running of an event from conception to completion. As an event coordinator, you'll work with clients to find out what they expect of their occasion. Related: Use marketing analytics and Eventbrite reports to improve your event ROI. Event Manager Duties and Responsibilities Establish client goals and budget for the event Oversee the booking of all event details, including location, catering, decor, entertainment, transportation, and promotional materials Negotiate vendor contracts to stay within budget Related: 7 Great CRM tools to keep your event data clean and useful. Event sales managers work well under pressure, are able to manage multiple activities simultaneously, and re-prioritize efforts when plans change or the need arises. But it’s not all about originality – if a savvy event marketer sees something that works well in another industry, they’re not shy to pinch it for themselves! develop schedules and plans for various events and develop marketing booths for them throughout the year Related: A guide to networking using LinkedIn groups. He/she helps to find an appropriate space for an event and reserves same. What Does an Event Manager Do? These events can run from small networking meetings with a few dozen guests to large-scale conferences with thousands of attendees over several days—and everything in between. You’ll need to monitor that spend and constantly review the effectiveness of your campaigns. What Does a Day-in-the-Life of a Muse Events Manager Look Like? Event ma to do siebie, że jest dynamicznym tworem, który zmienia się w czasie, a naszym zadaniem jest szybka adaptacja do nowych warunków, tak aby event nie stracił na jakości. Title: Event Marketing Manager. Although, traditional marketing efforts get you descent footfall. We are seeking an innovative marketing manager to promote our company's brand and services. Event Marketing Managers use their creativity to devise highly shareable social content, eye-catching advertising, headline grabbing press stunts, irresistible promotions and offers, and lucrative partnership opportunities. In most cases, it will require various types of print and media advertising. The marketing manager might create television commercials, posters, and fliers, and take out newspaper or magazine advertisements. It could also be attending an event as an exhibitor to educate potential customers on your company's product offering. Event marketing forms real connections. They establish brand guidelines and growth strategies, evaluate customer needs, and then develop creative event … —Danielle Launders, Community Events Manager, Moz. Event Marketing Manager Job Description. Events are part of event marketing strategy, which is in turn a part of the marketing communication strategy of a company. Having an analytical brain will help as you use reports, data and marketing metrics to analyse the impact of your marketing activities on ticket sales. In some cases, the event marketing manager might even place personal calls to sponsors or participants in the event, asking them to recruit guests themselves to be sure that the event is a success. Event marketing can be hosting an event to build stronger relationships with prospects and customers. Event marketing managers may design print ads for placement in newspapers. Because the goal is to generate positive publicity and excitement surrounding an event, no matter what it is, the manager will want to monitor the public response in order to address any issues or concerns. As well as being fantastic team players, effective Event Marketing Managers need to be confident leaders. Event Management. Duties of an Event Manager At its most basic, event management is the process of using business management and organizational skills to envision, plan and execute social and business events. It involves visualizing concepts and planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launches, among others. A marketing manager leads an organization's entire marketing or sales team. The national average salary in the U.S. for an Event Marketing Specialist is $58,000. While events marketing managers would only make an average of $93,290 in New Jersey, you would still make more there than in the rest of the country. In retail, most marketing managers work over Thanksgiving and Black Friday, since those are typically the company's biggest sales days. Related: 10 Ways to unleash your team’s creativity. What Does a Special Events Manager Do? Event Marketing Managers working with professional copywriters must have the ability to brief and manage these resources. Event marketing is growing. You’ll need to create design guidelines for your designer and work with them to hone marketing materials such as your event website, flyers, brochures and advertising artwork. At its most simple, event marketing is a form of marketing focused on creating live experiences that promote a brand, service, or product. An event manager is a person who is in charge of ensuring an event, wedding, conference or festival goes to plan and achieves all of the event objectives originally set. The event marketing manager also needs to monitor the effectiveness of these marketing techniques, and the public response. If you have this, it will keep you inspired and motivated as you seek to spread the word of your event, grow your following and your ticket sales. It is the job of the event marketing manager to research the target audience or demographic, and then tailor his or her advertising campaign to that group. Depending on the event, marketing managers may need to work on site, or they may be able to work from home. Event management is the oversight of many administrative details for events such as conferences, festivals, or weddings. In general, anyone who becomes an event marketing manager usually has a degree in marketing or communications, as well as a certain number of years of experience. The Event Marketing Manager must have a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage. You’ll need to not only be passionate about your event, you’ll need to love getting online and talking about it and be highly driven to create innovative content across different platforms and mediums. People who specialize in event management work with budgets, schedules, and vendors to create the best possible events for their clients. Ideas, ideas, ideas! To compete online you’ll have to have an understanding of advertising tactics like Google AdWords, pay-per-click and affiliate marketing. Może w tym pomóc opracowywanie planu B na wypadek np. But if you’re launching your own event you might find yourself in this … Whereas in California and New York, they would average $95,330 and $93,662, respectively. Digital marketing can be used virtually in any aspect of business for that matter. An event manager works with staff and vendors to make sure the event is executed according to plan. Event Manager Duties The role of an event manager involves hiring and supervising staff, reserving locations, arranging catering services, and setting up other accommodations for the event. To keep your marketing fresh you’ll need to continually come up with new initiatives. Sometimes this can also provide ideas for modifying advertisements or trying something new. An Event Marketing Specialist could both create and market the event themselves or market the event for a brand. Event Manager – Career. The Event Marketing Manager arguably has one of the most important jobs in events – it’s down to them to build awareness, drive interest and ultimately put “bums on seats” by helping sell tickets. What Does a Sales and Marketing Manager Do? Without an effective event marketing strategy – and someone to oversee its implementation – an event stands a slim chance of success. Sometimes these people fill dual roles as event planners and marketers, so it is common to have a background in both. A marketing assistant's job encompasses the implementation of marketing strategies put forth by his company. But if you’re launching your own event you might find yourself in this role with no prior experience. During major company events, marketing managers may need to work over the weekend to support the business. Event sales managers are responsible for all elements of event planning, including identifying event logistics and negotiating contracts. His/her job description entails collaborating with a team of people, including artists, company's marketers, and local council leaders if he/she will be successful in organizing the public event or performance. You’ll have to figure out what paid advertising is likely to bring in the best results and how much you can afford. You should also be adept at building relationships with corporate, association and industry partners, and always on the lookout for potential sponsors. An event marketing manager is responsible for creating positive publicity around a special event. This can include advertisements in magazines and newspapers, as well as posters, fliers, or mailings around the community. Location: Chicago. Filter by location to see Event Marketing Manager salaries in your area. More specifically, an event marketing assistant is charged with the implementation of any and all action plans put forth by the marketing director, as they pertain to the specific event or group of events being planned. marketing method which involved direct and face-to-face contact between the prospective buyer and seller at unusual events One must identify prospective markets and set prices with an eye toward maximizing profits, increasing market share and keeping customers satisfied. It can often make developing the advertising somewhat easier, though, and marketing managers will often have marketing assistants to help as well. He or she estimates demand for products and services, using data from marketing research studies. The word in itself presents a vision of planning, ideating, organizing, executing and managing an event. 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